Performance-focused Digital Marketing Specialist turning ad budgets into measurable revenue. Meta Ads · Google Ads · TikTok Ads · Server-Side Tracking · B2B Lead Generation.
Every service is engineered around one goal — delivering measurable, scalable results for your business.
Search, Display, Shopping, and YouTube campaigns that capture high-intent traffic and convert at every stage of the funnel.
Full-funnel Meta campaigns — from awareness to conversion. Advanced audience targeting, creative testing, and pixel setup for maximum ROAS.
Reach millions on TikTok's explosive platform with scroll-stopping creatives, precise audience targeting, and conversion-focused campaigns that scale fast.
iOS 14+ proof tracking with Conversions API and server-side setups — recover lost data and improve attribution accuracy.
Targeted LinkedIn and Meta strategies for B2B businesses — attract qualified decision-makers with content and ads that convert.
Straight from live ad account dashboards. No stock screenshots, no invented figures.
The account was spending steadily but the return had plateaued and Search was doing most of the work alone. Over four months I rebuilt the account structure across Search, Shopping and Performance Max, and re-mapped conversion tracking so budget could actually follow what was working.
The product feed was healthy but underused. I restructured campaigns by margin and search intent, layered in Performance Max for the long tail, and let Shopping carry the volume it was built for.
Traffic was already flowing in, the gap was between clicks and actual conversions. I tightened keyword match types, rebuilt ad groups around intent, and moved budget toward the segments converting best.
This store had proven the offer worked, the ceiling was purely in how far the campaigns could scale without the cost per purchase creeping up. I built a layered structure of broad and dynamic retargeting audiences with fresh creative testing running continuously underneath it.
Rather than chasing more volume, this campaign needed the cost per result brought down first. I tightened audience overlap, cut underperforming placements, and let the algorithm concentrate spend on the ad sets actually converting.
The client needed a steady flow of qualified leads, not just form fills. I built the funnel around a clear offer and a short qualifying form, so leads reaching the inbox were already a fit.
The client wanted volume without losing lead quality. I widened the funnel with broader top-of-funnel targeting while keeping the qualifying questions in the form itself, so scale didn't come at the cost of fit.
The account had been running quietly for months with a flat lead trickle. I refreshed the creative and tightened the targeting around the highest-intent segment, which let the algorithm find cheaper, faster leads once it had room to work.
The client needed a steady flow of qualified conversations, not just impressions. I built click-to-message campaigns with a clear creative hook and a qualifying question upfront, so the conversations reaching the inbox were already warm.
TikTok traffic looks nothing like Meta or Google, the audience scrolls fast and skips anything that feels like a traditional ad. I built native-feeling creative and paced spend around the platform's own delivery curve instead of fighting it.
Additional campaigns pulled straight from the same ad accounts. Tap any card to view it full size.
Feedback pulled directly from completed Upwork engagements.
"Excellent experience! He understood the US market, optimized campaigns intelligently, and focused on driving real sales. Great communication, strong ad strategy, and impressive results."
"Md Masum did an outstanding job fixing my Facebook ads and optimizing my page. He quickly identified the issues, resolved them efficiently, and communicated clearly throughout the project."
I'm a performance-focused digital marketing specialist working with e-commerce, education and service businesses across the USA, Europe and Australia. Three plus years in, the work is still the same question every time: where is the next dollar of budget best spent.
No guesswork, no vanity metrics. Every account gets proper tracking infrastructure first — Meta Pixel, Conversions API, GA4 and server-side GTM — so the decisions after that are based on data that's actually accurate.
The stack behind every campaign, from build to measurement.
Let's talk through your goals and what a real, tracked strategy would look like for your business. I usually respond within a few hours.
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